Our leading team

Our strong and inspiring team of leaders has one shared vision: to make APSIS the smartest, easiest and most supportive guide into data-driven marketing.

Emma Svalin

Emma Svalin joined APSIS as CEO during the autumn of 2017. Emma is an experienced leader, coming from 13 years in the telecom industry working with CRM, BI, CX, product, as well as interim CTO and Director of Operations as part of the executive team.

Pelle Rosell

Pelle Rosell, CMO, is a senior marketing executive with experience in international marketing, brand building, brand management and business development. He has previously held the position VP of Brand Management at QlikTech.

Anders Hilmansson

Anders is our CFO. He joined APSIS in 2015 as Legal Counsel and played a versatile key role in the development of APSIS. Anders is structured, analytic and excels with his energy and grit.

Marika Bertilsson

Marika has been a crucial part of APSIS since 2010. Her role has evolved from recruitment to the strategic development of APSIS' most important asset: the people. Marika has over 15 years of HR experience, both as a manager and consultant.

Linda Hassellund

Linda Hassellund is our COO and has been with APSIS since 2009. She started as a Trainer and her latest mission was to create our new department: Customer Success Management. Lindas insights into different departments has resulted in knowledge within the whole customer journey. Linda always gives one hundred percent and is all about “people first”.

Jonas Bertelsen

Jonas Bertelsen

Jonas Bertelsen, CPO, joined APSIS in 2015 after more than ten years of experience as a Product Manager within the industry. He has a deep passion for omnichannel as well as how owned and paid media can work hand-in-hand.

Mikael Hedberg

Mikael Hedberg

Mikael Hedberg, CTO, joined APSIS in the summer of 2016 through the acquisition of Innometrics. Mikael comes from a broad software engineering background where he held roles such as Senior Developer, Product Manager and Director of Technology.

Siavash Bitaraf

Siavash Bitaraf, COE, leads the Center of Excellent unit which includes the majority of our staff operations. Siavash joined APSIS in 2018 and has a background within the Telecom industry. He is passionate about process-focused business development and is responsible for the continuous development of APSIS business processes.

Jakob Lunøe

Jakob Lunøe is our CCO who joined APSIS in 2015. With more than 15 years of experience within digital marketing and e-commerce technologies, he is mastering the art of optimising the customer lifecycle to maximise profitability.

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