Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 30th October 2018 by Jess

Infographic: The Stats You Need to Maximise Sales for Black Friday Cyber Monday 2018

Black Friday and Cyber Monday are fast approaching, how can you get on top of the numbers and create sales that break the internet? We’ve created an infographic with an accompanying post to guide you through the jungle!

Tags: Email Marketing, E-commerce, Development

Posted 30th October 2018 by Jess

Marketing Automation: Beyond the Buzzwords

Marketing automation is an scalable and powerful tool that can unleash great digital marketing with less effort. However, in the midst of all that popularity, buzz and misconceptions tend to hit the surface. That’s why we took it upon us in our last seminar to go beyond the buzz and present marketing automation as it truly is. From abstract to palpable in a short three hour session. Let’s have a look!

Tags: Marketing Automation, Data-Driven Marketing, Lead Management

Posted 19th September 2018 by Jess

Permission Matters in Marketing

What would you rather have: a large list of subscribers, or a well-performing one? Luckily, changing your attitude towards permission marketing can get you both.

Tags: Email Marketing

Posted 19th September 2018 by Jess

Why Your Newsletters Need Their Own Tone

Would you talk to your best customer in three different styles during a live meeting? If your answer is "no", then it might be time to adjust your email marketing's tone as well.

Tags: Email Marketing

Posted 21st August 2018 by Jess

2 Reasons Why Email Authentication is More Important Than You Might Think

How does authentication impact your email marketing? Even though it might seem like a detail in the larger scope, it is the very factor that can make or break you.

Tags: Email Marketing

Posted 20th August 2018 by Jess

4 Ways to be on the winning site

It seems like mobile has truly taken over the world – which means that digital marketers everywhere have some catching up to do. But how can we benefit from this trend exactly?

Tags: Email Marketing

Posted 27th July 2018 by Jess

8 Tips to Get Started with SMS Marketing

SMS is a quick and personal way to capture customer attention and to get your message across. But how can you use the medium to boost your marketing? We'll deliver the answer!

Tags: E-commerce, Data-Driven Marketing

Posted 26th June 2018 by Jess

Top 5 Marketing Automation Trends for 2018

Our Digital Marketing expert Wilhelm Sahlberg guides you through his top 5 trends in marketing automation that are transforming from buzzwords into must-haves.

Tags: Marketing Automation, Data-Driven Marketing

Posted 26th June 2018 by Jess

Inside APSIS: Tapping into a goldmine of customer insights (your CRM)

What part does APIs and Integrations play when it comes to data-driven marketing and the customer experience? Our very own tech-savvy expert Max Gunstone answers these questions – and much more!

Tags: Integrations, Data-Driven Marketing

Posted 26th June 2018 by Jess

5 Automated Transactional Emails That Maximize Business Value

Your CRM system is the vessel that contains valuable customer insights. So, how can you create true business value with triggered transactional emails? Our integrations evangelist delivers the answer!

Tags: Integrations, Marketing Automation, Data-Driven Marketing

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