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Users x Pop-ups, Signups, & Push Notifications is quite the toxic love affair. Users sometimes find them annoying, but still, use them for brand interaction. Pop-ups still remain some of the best Signup forms for your conversion, and we show you how best to use them to shape desired business outcomes.

The ultimate goal of any business is to fulfil its customers’ needs and wants. 

To achieve that, a business should, first, understand their customers’ needs carefully and most importantly, their competitors. Why competitors, you ask? Because, it is when a business knows and educates their customers about how they are better than their competition, and why they should choose them over their competitors, they will be in a position to provide a good overall experience for their customers.

Christmas is a busy, joyful, hectic, stressful, beautiful time of the year. As a business, this is a critical time. Everyone ups their game around Christmas and pours resources into designing the best Christmas campaigns they can think of - but you needn’t stress out. Clever marketing automation, email and connected campaigns can help you make the most of this holiday period. Landing pages and SMS can help complement your efforts while providing an ecosystem that rewards the effort you put into your marketing campaigns. Read more to find out how to design a joyful Christmas campaign for your subscribers.

Businesses are bound to have customers whose needs are the same. But, being humans, they are bound to have different preferences and are from a variety of geographic places and various age groups, their expectations in terms of your products and service, would vary. The key to serving the needs of various groups of customers effectively is to clearly understand their preferences in every part of your business, like the product, communication, service and so on. This helps a business to efficiently meet their customer’s expectations in every way possible and develop a strong relationship with them.

Inspiring brand loyalty isn’t a new concept - in fact, it’s been around since the 1980s. Just because it’s an old idea doesn’t mean it’s any less important. The advance of marketing technology means subscription firms can inspire customers to become loyal brand advocates through intelligent loyalty marketing that pushes their brand story. Knowing where to start can be tricky, which is why we’ve created this blog post that goes over some of the finer details, walks you through some frequently asked questions and details which pain points can be solved via the implementation of some data-driven marketing.

Marketing is more than just sending out blanket coverage of the same event or blog post to your whole audience and hoping something sticks. Following that pattern is going to lead to a path of frustrating, low return on investment and stagnating subscription numbers. But luckily APSIS One is here to help. From marketing automation to the latest marketing trends, we’ve put together some ways that you can take campaigns to the next level as you aim to finish the year on a high. So click here to read about this year’s best marketing hacks and be prepared to take your subscription business to the next level!

It can be tricky to keep producing content hit after content hit, especially if you’re tasked with making creative emails with inspiring call-to-actions. It’s now a really important part of any digital marketing campaign, and that means you might need some content marketing hacks to help you along the way. Wanna know something about that? It’s fine! We all need something we can fall-back on from time to time, because the pressure can build up. Marketing automation and segmentation can play a really important part in this journey, so dive in to learn about some compelling content writing hacks you can’t afford to ignore!

Does it make you curious and delighted? Or, does it annoy you? It probably depends on who the sender is, right?

So, If you are a business or a marketer and want to capitalise on the power of SMS marketing without annoying your customers, this article will give you tips, tricks and insights into SMS marketing to get you going the right way.

 

Existing customers are cheaper and easier to convert than new ones! Here’s five examples of how to turn inactive subscribers into loyal customers.