Image
Discover more of what matters to you
Posted 17th September 2021 by APSIS
Prospecting emails: How to create a successful campaign
Cold calls and cold emails can be a really daunting prospect for a lot of businesses. The thought of sending out hundreds of little bits of communication without response can be haunting, however there is a way to success.
For example, you can bulk send emails via a marketing automation - which can be a fine way to kickstart a successful prospecting email.
Once you get those emails out there, you’ll need to sift through and analyse the data to learn how to do better in the next round, and then create actions from those insights. As you can see, prospecting emails has more than one strand that you need to get right - good job you’ve come to the right place!
6 minutes
Posted 16th August 2021 by APSIS
How to perfect your lead management
Having a proper strategy for lead management is becoming more and more important. You can be as good a negotiator or closer as you want, but without strong lead management you’re still going to be left chasing ghosts.
This is one of the most important parts in the sale process, and when done right will help you to find, qualify and nurture leads far more successfully.
Personalisation is important in this process, and that’s why marketing automation can be so crucial here. So this is why you should take your CRM and integrate it with a smart platform to turbocharge your sales effort and boost conversions.
5 minutes
Posted 09th June 2021 by APSIS
Personalisation: Why it’s so important
Personalised email marketing is a really important tool in the fight to earn more revenue and to realise business growth, but you have to have the right systems in place to do so.
That may seem like a battle, but it’s really not. This is why it’s so important to invest in the right marketing automation system that uses data in an intelligent way to create recommendations and personalisations that blow away existing customers and recruit new ones at the drop of a hat.
Click here to read the blog and have your mind changed for the better!
6 minutes
Posted 11th May 2021 by APSIS
What content marketing will look like in five years
The content marketing landscape shifted immeasurably during the last 12 months and ushered in a new age for digital marketers.
Whole populations moved their commercial activity online, and business has had to respond to that or face the prospect of falling behind their rivals.
That shift has created a need to collect data faster and more efficiently than in the past, but that’s also been coupled with a need to respect privacy while transitioning to a more mobile-focused business model.
What will all this mean for B2B content marketing in the next five years? Check out this blog post to arm yourself with information.
5 minutes
Posted 14th April 2021 by APSIS
5 tips for outstanding B2B newsletters
Build relationships with existing customers, show prospective customers why they should give you their money and improve engagement with your brand: there are heaps of reasons why B2B companies should take their newsletter seriously.
Putting time and effort into creating the perfect B2B marketing newsletter might seem like a daunting task, but the right newsletter tool can unlock the whole process! That’s why you should click here, read our five outstanding tips to help you create the perfect B2B newsletter and pick up a free trial along the way!
5 minutes
Posted 23rd March 2021 by APSIS
5 ways to maximise the value of a great customer experience
Providing a great customer experience is an essential part of business, but you can do more than that. You can maximise on the value of having a team full of happy campers - and this is how. Click on the link to read about five ways to maximise the value of a great customer experience!
5 minutes
Posted 23rd February 2021 by APSIS
Convert your leads to sales with these lead nurturing ideas
Lead nurturing and lead nurturing strategies are vital parts of good business. Kick-off your sales conversions with these lead nurturing ideas!
5 minutes
Posted 25th November 2020 by APSIS
Google Analytics 4 (GA4) - Why are Google making this change and what makes the new property equipped for the future?
Ready to meet the next generation of Google Analytics? Formerly known as “App + Web properties”, Google Analytics 4 includes AI-powered insights and predictions, cross-device tracking, more control over your data, and deeper integrations with Google Ads. Read to learn about the benefits of GA4.
4 minutes
Posted 18th March 2020 by Olga Dufvenberg
6 Reasons Why Customers Might Not Buy From You
Today’s consumers base their purchase decisions on how they experience your brand, rather than on how much money they need to spend. To help you engage your picky customers – we’ve gathered 6 reasons why they don’t shop from you, and how you can turn it around!
6 minutes