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There’s nothing more frustrating than working hard on a great email campaign but watching the open rate plummet due to poor deliverability. This can happen for a number of reasons, and it’s really important to understand why so that it doesn’t happen again. Really basic things like using a double opt-in, proper data collection and the use of a smart marketing automation platform make a huge difference to results - and at the end of the day, this is a results business. So click here to learn how to use data, profiles, segments and all the related wizardry of email marketing to create campaigns that increase reach and improve sender reputation while reducing instances of your emails being marked as spam.

Everyone does email marketing, but do they do it well? Having a clear and coherent strategy, aligned with powerful marketing automation tools, can really make the difference when it comes to earning new customers and keeping old ones engaged. Simple things like the welcome newsletter can make a massive difference, but this is something that can drift along if there isn’t enough though, care and attention placed on them. It takes a few successful ingredients to make them work properly, so read this blog post to read our top tips and use them to supercharge your welcome flows!

Marketing automation and drip campaigns can really help you to elevate your customer journey in the travel and leisure industry. It’s been a tough year for travel, so why not use every weapon in your armoury? Learn more here!

Marketers are busier than ever, but there’s a way to work smarter not harder and it’s called marketing automation emails. Find out five benefits of email automation here!

Want a different marketing strategy but not sure where to start? Get 2021 off to a flyer with these simple data-driven marketing tips that’ll help you reactivate visitors and travelers.