Welcome to the APSIS blog!
This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!
Posted 26th June 2018 by Jess
Top 5 Marketing Automation Trends for 2018
Our Digital Marketing expert Wilhelm Sahlberg guides you through his top 5 trends in marketing automation that are transforming from buzzwords into must-haves.
Tags: Marketing Automation, Data-Driven Marketing
Posted 26th June 2018 by Jess
Inside APSIS: Tapping into a goldmine of customer insights (your CRM)
What part does APIs and Integrations play when it comes to data-driven marketing and the customer experience? Our very own tech-savvy expert Max Gunstone answers these questions – and much more!
Tags: Integrations, Data-Driven Marketing
Posted 26th June 2018 by Jess
5 Automated Transactional Emails That Maximize Business Value
Your CRM system is the vessel that contains valuable customer insights. So, how can you create true business value with triggered transactional emails? Our integrations evangelist delivers the answer!
Tags: Integrations, Marketing Automation, Data-Driven Marketing
Posted 17th May 2018 by Jess
3 Common Deliverability Mistakes and How to Avoid Them
We asked our Deliverability Team to tell us about common deliverability mistakes and the future of email threats.
Tags: Email Marketing
Posted 26th March 2018 by Jess
14 Design Tips For Successful Emails- Part 2
Here is part 2 of the successful email design tips Q&A.
Tags: Email Marketing
Posted 26th March 2018 by Jess
11 E-commerce, Marketing Automation and MarTech Expert Predictions for 2018
Let our experts in e-commerce, marketing automation and marketing technology: Sofie Bjerkefeldt, Wilhelm Sahlberg and James Carter deliver their predictions for 2018 so you can get a head start!
Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing
Posted 26th March 2018 by Jess
Low Conversion Rates on Your Ecommerce? Here are 10 Common Problems
Does your e-commerce business suffer from a high bounce rate? Our e-commerce evangelist Sofie Bjerkefeldt walks you through 10 challenges that complicate the journey from visitor to customer.
Tags: E-commerce
Posted 26th March 2018 by Jess
4 Emails That Enhance Your Customer Journey
The digital customer journey is having a golden moment. And with good reason. Even the evolving customer journeys can be improved in a few, fairly straightforward ways, find out the 4 emails that will do the job.
Tags: Email Marketing, E-commerce
Posted 26th March 2018 by Jess
14 Design Tips For Successful Emails- Part 1
We collected some of the most burning questions that came up during our Email Design webinar and answered them - here is part 1, enjoy!
Tags: Email Marketing
Posted 22nd February 2018 by Jess
4 Marketing Automation Myths and Why They are Wrong
Whenever new trends hit the market, questions and confusions also become part of the equation. Does marketing automation make marketers lazy? And does it make branding message more robotic? We'll sort out these myths for you!
Tags: Marketing Automation