Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 11th January 2018 by Jess

Newsletters: 5 Essential Tips to Impress Your Subscribers

We’ve gathered the most essential email marketing trends and added some useful tips to help you impress your subscribers.

Tags: Email Marketing

Posted 11th December 2017 by Jess

7 Tips to Boost Your Content with Marketing Automation

Content is king. However, in order to grace your content strategy with a crown, you need to ensure that it achieves optimal relevance – and maximised ROI. We'll guide you through seven tested tips on how marketing automation boosts your content marketing!

Tags: Marketing Automation, Data-Driven Marketing

Posted 21st November 2017 by Jess

3 Larger-Than-Life Marketing Automation Examples

To some ears, marketing automation may still sound a bit fresh and advanced. When in reality, it's quite simple: the purpose of marketing automation is to make the marketing and sales process more effective with automation. The question is: how?

Tags: Marketing Automation, Data-Driven Marketing

Posted 16th November 2017 by Jess

Marketing Automation: 5 Next-Level Strategies

Our Commercial Product Manager, Wilhelm Sahlberg, guides you through a few examples of marketing automation strategies that’ll help you in the way to set your plan in motion towards automated success!

Tags: Marketing Automation

Posted 16th November 2017 by Jess

Is 2017 The Year Of Interactive Emails?

When it comes to interactive email design, everyone has a different opinion: email marketing analysts have been predicting and worshiping them for years, but email designers have been slightly more wary. Why?

Tags: Email Marketing

Posted 19th October 2017 by Jess

Why Marketing Automation Matters - Today And In the Future

Imagine a world where marketing is completely automated. Sounds like a utopian reality? Not quite. Marketing automation is a solution that helps you do more, in less time and with better results. Curious?

Tags: Marketing Automation

Posted 19th October 2017 by Jess

Email Retargeting: How To Get It Right?

Even though email retargeting has been around for some time, many small and medium-sized businesses still have difficulties when it comes to execution. Which is why we’ve handpicked some suggestions to set YOU on the road to success!

Tags: Email Marketing, Data-Driven Marketing

Posted 15th September 2017 by Jess

What's Email Retargeting & Why Should You Care?

Email enthusiasts been throwing around this phrase for years - but do we actually know what it is? If not, it’s time to find out - apparently 2017 is the year it’s supposed to gain a new significance.

Tags: Email Marketing, E-commerce, Data-Driven Marketing, Lead Management

Posted 15th September 2017 by Jess

All About That Bounce

Have you ever thought about the connection between your bounced emails and your deliverability? (Hint: it’s stronger than you’d think.)

Tags: Email Marketing

Posted 16th August 2017 by Jess

How to reduce churn: content marketing vs. email marketing

Is content marketing better than email marketing at keeping customers around?

Tags: Email Marketing

Pages

© APSIS International AB. All rights reserved.